AAPL · Discounted Cash Flow Valuation
Apple DCF Valuation: Intrinsic Value Calculator
Apple Inc. (AAPL) DCF model with live financials. See the pre-loaded intrinsic value estimate below, then adjust growth and discount rate assumptions in the full calculator.
DCF Snapshot
Assumptions
These are conservative starting assumptions. Adjust them in the full calculator to test your own thesis.
What Drives Apple's DCF
Apple's DCF hinges on iPhone revenue durability (over 50% of sales) and the fast-growing Services segment — App Store, iCloud, Apple Music, and Apple TV+ — which now generates over $100B annually at 70%+ gross margins. Capital returns are enormous: Apple has returned over $700B to shareholders via buybacks since 2012, steadily shrinking the share count. Key assumptions: mid-single-digit revenue growth as hardware matures, Services mix shift lifting blended margins, and continued aggressive buybacks reducing diluted shares by 2-3% per year.