AMZN · Discounted Cash Flow Valuation

Amazon DCF Valuation: Intrinsic Value Calculator

Amazon.com, Inc. (AMZN) DCF model with live financials. See the pre-loaded intrinsic value estimate below, then adjust growth and discount rate assumptions in the full calculator.

DCF Snapshot

Current Price$238.38

Market Cap$2.6T

TTM Free Cash Flow$23.8B

Intrinsic Value / Share$75.64

Upside / Downside-68.3%

Assumptions

FCF Growth Rate15%

Discount Rate (WACC)10%

Terminal Growth2.5%

Projection Period10 years

These are conservative starting assumptions. Adjust them in the full calculator to test your own thesis.

What Drives Amazon's DCF

Amazon's DCF depends on AWS profitability funding the lower-margin retail flywheel. AWS generates over $100B in annual revenue at 30%+ operating margins, subsidizing e-commerce's thinner margins. Advertising is the fast-growing third pillar, running at $55B+ annually with high incremental margins. Key assumptions: AWS sustains 15-20% growth as cloud adoption continues, retail margins expand via automation and advertising mix, and capex (datacenters, logistics) stays productive. Free cash flow inflected sharply positive in 2024 after years of heavy logistics investment.

Adjust these assumptions in the full DCF calculator →Get the full AMZN analysis →

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