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Alphabet DCF Valuation: Intrinsic Value Calculator

Alphabet Inc. (GOOGL) DCF model with live financials. See the pre-loaded intrinsic value estimate below, then adjust growth and discount rate assumptions in the full calculator.

DCF Snapshot

Current Price$317.24
Market Cap$3.8T
TTM Free Cash Flow$38.1B
Intrinsic Value / Share$167.35
Upside / Downside-47.2%

Assumptions

FCF Growth Rate10%
Discount Rate (WACC)9.5%
Terminal Growth2.5%
Projection Period10 years

These are conservative starting assumptions. Adjust them in the full calculator to test your own thesis.

What Drives Alphabet's DCF

Alphabet's DCF centers on Google Search advertising, which generates ~57% of total revenue at high margins. YouTube ads and Google Cloud are the growth vectors — Cloud crossed $40B annual revenue and reached profitability in 2024. Key assumptions: Search maintains dominance despite AI chatbot competition, YouTube ad revenue grows with connected TV adoption, and Cloud margins improve toward AWS/Azure levels. Risks include regulatory headwinds (DOJ antitrust), AI-driven disruption to traditional search, and Alphabet's historically high R&D spend on moonshots (Other Bets losses exceed $5B/year).