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Gross Margin History Chart
Chart any stock's gross margin % across the last eight quarters and see at a glance whether margins are expanding or compressing. Auto-populates from Yahoo Finance. Pair it with the gross margin screener and the revenue history chart for full context.
How to Read Gross Margin Trends
Gross margin is the share of every revenue dollar left after paying the direct cost of producing a company's goods or services. It sits at the top of the income statement, so it is the cleanest read on pricing power and unit economics — before overhead, marketing, and financing muddy the picture. Tracking it quarter by quarter shows whether the core business is getting more or less profitable, often long before it shows up in the bottom line.
A rising gross margin usually means pricing power, a better product mix, or falling input costs; a falling one signals competition, discounting, or cost inflation the company can't pass on. Compare the trend against direct peers rather than judging the absolute level — a 35% margin can be excellent for a retailer and alarming for a software company. Watch the top line too in the revenue history chart, since margin expansion means little if revenue is shrinking.
Once you have the margin trend, screen the whole market with the gross margin screener, follow profitability per share with the EPS history chart, or anchor the full thesis with a DCF model.
Frequently Asked Questions
What does the gross margin history chart show?
It plots a company's gross margin — gross profit divided by total revenue, expressed as a percentage — over the last eight quarters. Reading the bars left to right shows whether the company's core profitability is expanding, holding steady, or compressing, which is often the earliest signal of pricing power or cost pressure.
What is a good gross margin?
It depends entirely on the industry. Software and pharmaceutical companies routinely run gross margins above 70%, while retailers and hardware makers may operate in the 20–40% range and still be healthy. What matters more than the absolute level is the trend and how it compares to direct peers — a stable or rising margin signals durable pricing power, while a steadily falling one signals competition or rising input costs.
How is gross margin calculated here?
Gross margin is gross profit (revenue minus cost of goods sold) divided by total revenue, times 100. The quarter-over-quarter change is shown in percentage points — the difference between one quarter's margin and the prior quarter's — not as a percentage of the margin itself, so a move from 40% to 42% reads as +2.0 pp. Figures are pulled from Yahoo Finance quarterly fundamentals.
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