Celsius Insiders Spent $1.8M Near Lows Ahead of Big Rally
Three Celsius insiders purchased $1.83 million at $27-$28 on September 10-15, following a Q2 EPS miss that sent the stock toward 16-month lows. The stock rallied sharply on September 28, raising the q
Celsius Insiders Spent $1.8M Near Lows Ahead of Big Rally
NEW YORK, September 28 —
Three insiders at Celsius Holdings, Inc. (CELH) put $1.83 million into open-market purchases at $27, $28 following a -14.4% EPS miss that had sent the stock toward 16-month lows. On September 28, CELH is on track for its best single-day gain in over a year. Whether insiders timed a bottom or bought into a broken trend remains the question.
- CEO and two directors bought $1.83M at $27.44, $28.00, September 10-15; zero insider sales in the same period.
- Wall Street consensus target: $42.29 vs. $27.99 current price; CELH trades at 16.2x forward earnings.
The Buying Cluster
CEO John Fieldly opened the sequence September 10, purchasing 18,000 shares at $27.44 for $493,843. Director Damon Desantis followed with two transactions totaling $1.0 million across September 14-15, and Director Hal Kravitz added 12,000 shares at $28.00 the same day. Four open-market purchases in six days, zero sales. Celsius Holdings makes CELSIUS, Alani Nu, and Rockstar energy drinks, sold through supermarkets, convenience stores, gyms, and club stores, with $3.05 billion in trailing revenue and 48.8% gross margins. Insiders with board-level visibility rarely cluster purchases at a post-earnings trough without a thesis the filing cannot state.
What the Miss Actually Broke
For three quarters running, Celsius was the rare consumer-sector stock that made consensus look timid: EPS beats of 51%, 37%, and 41% in succession. Ten-percent revenue growth and $350 million in free cash flow, tracked at Celsius Holdings, Inc.'s latest numbers, show the business itself is intact. What broke was the earnings momentum narrative that had justified a growth multiple. A second consecutive miss would fully break the bull case; a return to beats resets it.
| Ticker | Mkt cap | Fwd P/E | 52-wk |
|---|---|---|---|
| CELH | $7.1B | 16.2x | -50.8% |
| ELF | $5.9B | 25.8x | -24.2% |
| HIMS | $6.9B | 39.9x | -50.2% |
| APP | $104.4B | 14.8x | -56.4% |
| SOFI | $21.4B | 20.1x | -39.8% |
| CAVA | $6.0B | 69.3x | -12.2% |
The $46 Deal Price
Between July 20 and August 3, Form 4 filings recorded 'Other' transactions at $46.25 per share, or $18.26 above today's market, tied to a July 15 8-K disclosing a material definitive agreement. The September purchases at $27, $28 are either a bet those earlier deal economics still apply, or a conviction that Q2 was an isolated stumble. With 12.3% short interest, any Q3 earnings recovery carries a mechanical squeeze component. The number to watch is Q3 EPS: above $0.41 resets the bull case; below $0.36 confirms the trend. See the full DCF model and price target →
Current fundamentals, valuation and filing history for Celsius Holdings, Inc. (CELH) are tracked on its Basis Report page.
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Frequently Asked Questions
Did Celsius insiders buy stock after the earnings miss?
Yes. Three Celsius insiders purchased $1.83 million at $27-$28 on September 10-15, following a Q2 EPS miss of 14.4%. CEO John Fieldly bought 18,000 shares at $27.44, while two directors added a combined $1.0 million, with zero insider sales during the period.
What was Celsius's Q2 earnings miss?
Celsius reported EPS of $0.36 versus $0.418 consensus, a 14.4% miss that snapped three straight quarters of 37-51% beats. The company recorded 10% revenue growth and $350 million in free cash flow, indicating the business itself remained intact.
Did CELH stock rally after insiders bought?
Yes. On September 28, CELH is on track for its best single-day gain in over a year, the same day insiders' purchases are highlighted in Form 4 filings.
What's the next test for Celsius stock?
The bull case hinges on Q3 earnings. Above $0.41 would reset the bull narrative; below $0.36 would confirm a downtrend. Wall Street consensus target is $42.29 versus $27.99 current price. With 12.3% short interest, any earnings recovery carries a mechanical squeeze component.
Celsius Holdings shares are on track for their best single-day gain in over a year as of September 28, 2026 — just two weeks after the company's CEO and two directors spent a combined $1.83 million buying shares near 16-month lows. The market has not yet resolved whether insiders timed a bottom or stepped in front of a broken earnings trend.