BUYCelsius Holdings, Inc. · CELH · 5 MIN READ

Celsius Earnings Miss Puts $46 Deal Price in Doubt

Celsius Holdings posted Q2 2026 EPS of $0.36 against a $0.418 consensus estimate, a 14.4% miss that breaks a three-quarter streak of beats averaging over 40%. Three insiders recorded shares at $46.25

CELH Earnings Miss Puts $46 Deal Price in Doubt

Celsius Holdings, Inc. (CELH) spent three quarters building a reputation for outsized earnings beats, so the Q2 2026 miss of 14.4% against consensus carries more weight than a single bad result. Form 4 filings tie the same moment to three insiders recording shares at $46.25 under a July 15 material definitive agreement; the stock today trades at $35.03.

Celsius Holdings, Inc. (CELH) stock analysis
Image: Basis Report
The numbers
  • TTM revenue $3.05B, growing 10.6%; gross margin 48.8%; operating cash flow $509M.
  • Three insiders filed 39 Form 4 'Other' transactions at $46.25 per share between July 15 and August 3, 2026.
CELH 90-day price and volume, May 27 to Aug 24$23.77$29.40this story$35.03May 27Jul 10Aug 24
CELH 90-day price and volume, May 27 to Aug 24. Chart: Basis Report · market data at publish.

Three Beats Rewrote the Baseline

Celsius Holdings produces energy drinks under three brands: CELSIUS, Alani Nu, and Rockstar, distributing through convenience stores, supermarkets, gyms, and e-commerce across North America, Europe, and Asia Pacific. The company ran three straight quarters of outsized beats, posting EPS of $0.42, $0.26, and $0.41 against estimates it cleared by 50.7%, 36.9%, and 41.0%, per the August 6 8-K. Trailing revenue hit $3.05 billion growing 10.6%, and the full cash profile remains intact, but the miss shifts the burden of proof to management.

The $11 Spread Says Something About the Deal

Three insiders filed 39 Form 4 'Other' transactions between July 15 and August 3, 2026, with William Milmoe, Deborah DeSantis, and Dean DeSantis each recording 150,000 shares per filing at $46.25. July 15 is also the day Celsius disclosed a material definitive agreement and a direct financial obligation, per a separate 8-K filed that date. At $35.03, the stock trades $11.22 below that attributed share price, a spread that makes the deal terms look optimistic in retrospect. Short interest at 13.8% of float shows the market has taken a skeptical position; what the agreement actually obligates the company to pay remains the open question.

HOW CELH STACKS UP, data at publish
TickerMkt capFwd P/E52-wk
CELH$8.9B20.1x-41.2%
ELF$6.3B27.7x-7.9%
HIMS$7.3B27.9x-31.5%
CAVA$8.4B97.2x+12.5%
APP$99.9B14.2x-36.4%
SOFI$23.6B22.2x-28.8%

What September 8 Has to Prove

The bull case for Celsius rests on a cash engine that still works: $509 million in trailing operating cash flow and $358 million in free cash flow do not describe a business in structural decline. Analysts still price CELH at $42.05, well above where it trades. The September 8 investor webcast is the next catalyst; a forward EPS revision that clears the Q2 estimate would test the bear case. See the full DCF model and price target →

Current fundamentals, valuation and filing history for Celsius Holdings, Inc. (CELH) are tracked on its Basis Report page.

Basis Report is independent research for informational purposes. It is not investment advice and not a recommendation to buy or sell any security.

Frequently Asked Questions

What were Celsius Holdings Q2 2026 earnings results?

Celsius Holdings reported Q2 2026 EPS of $0.36 against a consensus estimate of $0.418, a miss of 14.4%. That followed three consecutive beats of 50.7%, 36.9%, and 41.0%, making the Q2 result a reset in the expectation regime rather than a one-off variance.

Why did Celsius insiders file shares at $46.25?

William Milmoe, Deborah DeSantis, and Dean DeSantis each recorded 150,000 shares in 39 Form 4 "Other" transactions at $46.25 per share between July 15 and August 3, 2026. July 15 is also the date Celsius disclosed a material definitive agreement and a direct financial obligation in a separate 8-K filing.

What is Celsius Holdings short interest?

Short interest in Celsius Holdings stands at 13.8% of float, reflecting organized skepticism in the market. The elevated short position, alongside the Q2 EPS miss and UK ban concerns, has pressured the stock for two consecutive weeks.

When is the Celsius Holdings investor webcast?

Celsius Holdings has scheduled an investor webcast for September 8, which represents the next catalyst for the stock. A forward EPS revision that clears the Q2 consensus estimate of $0.418 would directly test the bear case.

What is the analyst price target for Celsius Holdings?

ysts collectively price Celsius Holdings at $42.05, well above the current trading price of $35.03. That gap between the consensus target and the market price sits alongside the $46.25 insider filing price as a second data point suggesting the current level is contested.

Celsius Holdings posted its first quarterly EPS miss in five quarters in Q2 2026 while Form 4 filings show shares changing hands at $46.25 in transactions tied to a July 15 material definitive agreement — against the stock's current price of $35.03. With a September 8 investor webcast approaching and UK ban concerns pressuring the stock for a second consecutive week, investors must decide whether the miss reflects a permanent deceleration or temporary acquisition friction.
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Celsius Holdings, Inc.
Celsius Earnings Miss Puts $46 Deal Price in Doubt
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