The Southern Company
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Key market data
Analyst consensus
23 analysts covering SOAnalyst Price Target Disagreement for The Southern Company
Wall Street's bull case implies +33% from the current price; the bear case implies -8%. A 41% spread signals high analyst disagreement — run your own DCF to anchor on fundamentals rather than street consensus.
Ownership & short interest
Insider Trading Activity for SO
| Insider | Role | Type | Shares | Price | Value | Date | Filing |
|---|---|---|---|---|---|---|---|
About The Southern Company
The Southern Company, through its subsidiaries, engages in the sale of electricity. The company offers electric service to retail customers and wholesale customers; and energy-related products and services to natural gas choice markets. It also develops, constructs, acquires, owns, operates, and manages power generation assets, as well as battery energy storage projects; sells electricity at market-based rates in the wholesale market; and deploys microgrids for commercial, industrial, governmental, and utility customers. In addition, the company is involved in the distribution of natural gas in Illinois, Georgia, Virginia, and Tennessee; distributes energy and resilience solutions; and inves…
SO — frequently asked
Is SO a buy right now?
Wall Street's consensus rating on The Southern Company is Hold across 23 analysts, with a mean price target of $99.76 (+17% vs. the current $85.52). Ratings are a starting point — run the DCF and check the financial-health readings above before deciding.
Is SO overvalued?
SO trades at 20.6x trailing earnings. Open the DCF or reverse-DCF tool to change the assumptions and see the range.
When is SO's next earnings date?
The Southern Company is next scheduled to report earnings around Oct 29, 2026. A full SO research report from Basis Report covers the setup into that print — estimates, the beat/miss record, and what would move the thesis.
What is the analyst price target disagreement for The Southern Company?
Analysts covering The Southern Company (SO) range from a bear-case target of $79.00 to a bull-case high of $114.00, with a mean consensus target of $99.76 across 19 analysts. The spread of $35.00 (41% of the current price) indicates high disagreement on the outlook. Run the DCF calculator to build your own estimate independent of street consensus.
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Investor Guides For The Southern Company
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